Print marketing works!
7 good reasons why you should be using print at the start of 2019 …
At the start of 2019 there are some compelling reasons to incorporate print as part of your marketing strategy.
- Print is tangible
- Print is long-lasting
- Print is impactful
- Print is remembered
- Print is referenced
- Print is trustworthy
- Print is interactive
Print is tangible
Touch is a crucial sense. Being able to touch something influences emotion and decision making.
Print is long-lasting
On average people keep print marketing for around 15 days- that's two full weeks to get your message passed around.
Print is impactful
Easier to grab your customer's attention with a brochure than by an email in an overstuffed mailbox.
Print is remembered
Reading from printed material has been shown to be remembered more than reading something on a screen.
Print is referenced
Over one in three people keep print marketing for future reference. What a great way to showcase your products.
Print is trustworthy
Studies have shown that in the days of Fake News, printed material has more credibility.
Print is interactive
Interactive print packs a powerful punch - use offline and online marketing together!