24 Hour Personalised Printing Service for your Customers
Our latest equipment investment offers an exciting new printing service ideal for commercial businesses and data marketers.
Would you like to see response rates on printed promotional materials like leaflets jump from 1% to 15%? Research conducted by the Xerox Corporation has discovered one sure fire way to do it - variable data personalisation. It sounds a bit of a mouthful, but basically it’s about printing promotional flyers and leaflets and other materials like product catalogues, business brochures or welcome letters that are personalised to each individual customer, addressing them directly rather than as “Dear sir” or “Dear customer”.
Dear Mr Smith, please find your new catalogue enclosed…
The wide range of possibilities using this digital printing technique are truly endless, starting with a simple database of customer details your communications can easily apply essentials like customer names, company names and addresses to advertising leaflets, promotional flyers, product catalogues, business brochures and almost any other kind of printed material.
It may sound like a minor improvement, but it really grabs attention and that’s the critical thing. When Xerox developed the system they put it to the test and found response rates leaping from 1-2% all the way up to 13-18% on printed materials.
"We hope the Prius you bought from us in August has lived up to expectations…"
Utilise a more complex database and you can go even further. Refer to previous communication with the customer or their last purchase and when they made it, refer to their business market or preferred method of payment, in fact refer to anything you can get on a database and with our guidance you can incorporate it into a highly personalised letter, promotional flyers, brochures or leaflets for us to print up and deliver to you.
Whatever your business promotions and marketing needs speak to the experts at 24 Hour Printline for innovative and highly effective ways of communicating with your customers. Contact us today on 01634 295544 and we can arrange a no obligation quotation for variable data printing with one of our team.